Current Projects
Major U.S. Tire Manufacturer
In 2023, MOTORFUL began collaborating with one of the world’s largest tire manufacturers to enhance brand delivery through dealer engagement, with the goal of gaining share in a highly competitive and mature industry. After refining the MOTORFUL platform over the past year, a pilot program launched in September 2024, involving 20% of dealer locations across the U.S.
Key Milestones:
Deployment of MOTORFUL to 200 dealers,
improving engagement with over 500 retail
locations
.
Immediate, real-time feedback on eight
critical performance attributes, focusing
on distributor effectiveness in brand delivery.
Early Insights and Expected Outcomes:
Short-term: While dealers are beginning to
respond, it will take time to gather enough
data to establish a meaningful baseline.
However, early feedback is promising,
and we’re excited to see the potential
impact as more data comes in and
patterns emerge.
Long-term: By analyzing real-time feedback
directly from the ground level, MOTORFUL
aims to drive incremental unit sales and
increase market share, projecting a
meaningful gain in unit sales.
Challenges & Solutions:
Traditional feedback methods often result
in delays and filtered information. MOTORFUL
eliminates these inefficiencies by capturing
direct, unfiltered feedback from dealers in
real-time, providing actionable insights that
enable faster adjustments and targeted
improvements.
Why It Matters:
Competitive Advantage: In a mature and
competitive industry, speed and precision are
crucial. MOTORFUL allows the tire
manufacturer to act faster and more
effectively than competitors, improving
brand alignment, dealer satisfaction, and
ultimately gaining market share.
Ready to streamline dealer feedback and boost your competitive edge? Contact us to see how MOTORFUL can bring real-time insights to your business.
LF Powers: A Distributor for a Major Oil Manufacturer
MOTORFUL is proud to continue its partnership with LF Powers, a key distributor for one of the world’s largest oil manufacturers, to implement our platform for improved engagement with auto service centers and quick-lube facilities.
Key Milestones:
Integration of MOTORFUL with their
point-of-sale system, enabling seamless
interactions between the distributor
and service centers.
Launching in October 2024 to capture
real-time feedback on promotions, customer
needs, and product performance, allowing
LF Powers to deliver relevant, targeted offers.
Expected Outcomes:
Short-term: By capturing real-time feedback,
LF Powers can respond more quickly to
customer needs and enhance engagement
with service centers, driving retention and
loyalty.
Long-term: With customized feedback and
instant data analysis, LF Powers anticipates
an 1.2% growth in market share in 2025.
Challenges & Solutions:
MOTORFUL’s innovative platform bridges the
gap between the distributor and its customers,
helping LF Powers implement data-driven
strategies for product offerings and customer
engagement. Real-time offers and promotions
can be tailored to specific service centers,
providing a unique competitive edge.
Why It Matters:
Competitive Advantage: By leveraging
MOTORFUL’s real-time insights, LF Powers
is poised to strengthen its relationships
with service centers and quick-lube
customers, driving measurable
improvements in retention and sales.